Solutions for Sales, Marketing and Events

Experts in IT and Technology B2B decision maker engagement

We optimize AI, Data, Solution and Channel to achieve the best outcomes
New Customer Wins
SQL's
Sales Revenue
MQL's
Marketing Generated Revenue (MGO)
Brand Awareness

Inform owns and has access to data sets which enable pinpoint reach across advanced IT and Tech decision maker profiles, resulting in more effective and efficient campaign results.

Profile Intelligence

CIO IT Manager IT Specialist

Firmographic Data

Industry Geographic Market Org Sizing Org Profile

Technology Focus

Datacentre Cloud Security Networking EUC AI Applications

Contact & Intent

Email Communications Digital Intent Data

Data, Audience and Channels Integration

Combining data, audience and channels we develop campaigns which have the best messaging, placement and conversion.

GDPR Data

Profile Data

Audience Data

Tele Data

Email Data

Result Driven Solutions

Lead Generation

We deliver turn-key sales and marketing ready leads. We specialize in advanced IT and Tech subjects and markets. Lead specifications are customized from Sales Opportunity Qualified through to Marketing Response leads. We use intelligent AI data for advanced targeting and engagement.

Sales-Ready Leads AI-Powered Targeting Custom Specifications

Account Based Marketing

We implement campaigns and programs that target specific and listed Accounts. This includes multi-channel engagement marketing to create relationship development to gain significant progress in essential, high value targets.

Targeted Accounts Multi-Channel Engagement High-Value Relationships

Content Marketing

We develop and curate content and then market this to your audience. Content marketing around whitepapers, promotional offers and product information achieve a combined objective of brand awareness and lead generation. We use multi-channel approaches of Digital, Email and Tele. We have turn-key AI based IT and Tech decision maker data.

Whitepapers & Offers Multi-Channel Distribution Brand + Leads

Digital Advertising

We design advertising collateral and run campaigns and programs across IT and Tech audiences using multiple channels including ITUpdate, LinkedIn, Google and other prominent audience channels and platforms. Within our Digital Advertising solutions, we also provide Search SEM and SEO services and solutions.

Multi-Platform SEM & SEO IT/Tech Audiences

Partner Marketing

If you have a go to market model which includes a Reseller or Partner channel, we can provide a Partner Marketing managed service. This provides templated campaigns with assured services and deliverables, budget management, as well as ROI and closed loop tracking.

Channel Enablement Budget Management ROI Tracking

Telemarketing

Our Telemarketing service delivers advanced solutions including sales and marketing results. Our service incorporates English and multi-language markets including all ASEAN (in local language, with native speaking agents).

Multi-Language Native Speakers ASEAN Coverage

Inside Sales

We provide inside sales solutions, where personnel are highly skilled in the solution and product as well as having advanced sales skills. We supply and manage Inside Sales personnel as well as manage performance KPI's and deliverables.

Skilled Personnel KPI Management Performance-Driven

EVENT MARKETING

End-to-End Event Solutions

Events are an effective way to raise brand awareness, fast track customer relationships and drive sales. We provide comprehensive event management from initial promotion to post-event follow-up.

Maintain Control

From start to finish

Control Cost

Budget optimisation

Optimise Engagement

Maximum attendee impact

Achieve ROI

Sales impact you need

1

Pre-Event Marketing

Event Artwork & Creative: Digital and physical event collateral, banners, brochures, and materials

Invite Marketing: Multi-channel audience engagement leveraging targeted data

Online & Tele Registration: Registration pages, microsites, and telephone support

2

In-Event Management

Attendance Management: Reminders, communications, tele callbacks, SMS notifications

Event Check-In System: QR code self check-in, walk-in registration support

Attendance Reporting: Real-time reporting and delegate session tracking

3

Post-Event Management

Event Feedback Survey: Email surveys, online hosting, and analysis reporting

Post-Event Sales Follow Up: Personalised follow-up based on attendance analytics

No-Show Engagement: Targeted outreach to registrants who couldn't attend

Live Content from ITUpdate

itupdate screen Explore More